Our Story

What we do

United Detergent Industries (UDI) creates and distributes household and laundry solutions that promote total family wellbeing achieved through the pursuit of care, excellence and quality. When we design our products, we think about everyone’s need for effective laundry and household cleaning solutions. That means we go the extra mile to ensure that all our products are effective through constant research, development and quality control.​
Drawing upon relentless innovations, we are driven by growth on all fronts of our business as we cater to both domestic and foreign markets. At home, our network spans the whole of Peninsular Malaysia, and East Malaysia states of Sabah and Sarawak. With a dedicated team of salespeople well-placed throughout the country, our customers are ensured quick and efficient service. In addition to supplying our own brands of products, we provide solutions to various other companies through our growing manufacturing expertise and distribution network.

Where we are

With over 45 years of experience creating products that work for Malaysian families, we manage a number of household and laundry names in the country and are focusing on establishing our brands abroad. We are served by a strong foundation of well-designed sales and distribution systems, improved infrastructure, and a lineup of high quality products.
UDI

2003

Incorporated UDI Marketing Sdn Bhd as the Sales & Marketing arm of United Detergent Industries Sdn Bhd.

2013

Opening of 2nd manufacturing plant in Rembia, Melaka.

2015

ISO 14001 Certified

2020

Halal Certified by JAKIM for all powder products.

1977

United Detergent Industries Sdn Bhd incorporated.

2009

Halal Certified by JAKIM for liquid & paste products.

2014

ISO 9001 Certified

2018

BRC (British Retail Consortium) Global Standard for Consumer Products
udi teamwork career

Where we’re going

Vision

We will be a progressive and innovative company RESPECTED by our customers for our professionalism and for the quality of our products and services, APPRECIATED by our employees for the opportunities to grow both personally and professionally, and ADMIRED by our competitors for our innovativeness, competence and achievements.

Mission

To manufacture and distribute laundry and household cleaning products with a firm commitment to deliver quality and values to our customers.
To be a leader in the laundry and household care industry.
To deliver sustainable and profitable growth for our shareholders and create opportunities for development and career growth for our employees.
To be a progressive and profitable company respected by our customers for our professionalism and quality of our products and services, appreciated by our employees for the opportunities to grow both personally and professionally, and admired by our competitors for our ingenuity, competence and results.
To make and sell fabric care and cleaning products with a firm commitment to deliver quality at reasonable prices to our customers.

To be a leader in the fabric care industry.

To deliver sustainable and profitable growth for our shareholders, and create opportunities for development and career growth for our employees.
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We position our clients at the forefront of their field by advanced services.

We bring more than 20 years’ senior experience forging collaborations across government, private sector and international forums.

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Start

2nd Feb, 2018

Exhibition Planning & Exhibition Management

21st Jul, 2018

Growth internationallyfirst half of the 2018s

19th Aug, 2018

The purpose of the business plan

2nd Jan, 2019

Focus business history on what matters to planning

22nd Sep, 2019

History to Unite and Inspire People

12th Jan, 2018

Establishment of Constrio

8th Jul, 2018

Registered as a construction company

18th Aug, 2018

Construction bought the Greek company Delta

27th Sep, 2018

For lean business plans, operational plans, and strategic plans

8th Jul, 2019

Award winner
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We have many reviews from our satisfied clients.