What we do
United Detergent Industries (UDI) creates and distributes household and laundry solutions that promote total family wellbeing achieved through the pursuit of care, excellence and quality. When we design our products, we think about everyone’s need for effective laundry and household cleaning solutions. That means we go the extra mile to ensure that all our products are effective through constant research, development and quality control.
Drawing upon relentless innovations, we are driven by growth on all fronts of our business as we cater to both domestic and foreign markets. At home, our network spans the whole of Peninsular Malaysia, and East Malaysia states of Sabah and Sarawak. With a dedicated team of salespeople well-placed throughout the country, our customers are ensured quick and efficient service. In addition to supplying our own brands of products, we provide solutions to various other companies through our growing manufacturing expertise and distribution network.
Where we are
With over 45 years of experience creating products that work for Malaysian families, we manage a number of household and laundry names in the country and are focusing on establishing our brands abroad. We are served by a strong foundation of well-designed sales and distribution systems, improved infrastructure, and a lineup of high quality products.
UDI
2003
Incorporated UDI Marketing Sdn Bhd as the Sales & Marketing arm of United Detergent Industries Sdn Bhd.2013
Opening of 2nd manufacturing plant in Rembia, Melaka.2015
ISO 14001 Certified2020
Halal Certified by JAKIM for all powder products.1977
United Detergent Industries Sdn Bhd incorporated.2009
Halal Certified by JAKIM for liquid & paste products.2014
ISO 9001 Certified2018
BRC (British Retail Consortium) Global Standard for Consumer ProductsWhere we’re going
Vision
We will be a progressive and innovative company RESPECTED by our customers for our professionalism and for the quality of our products and services, APPRECIATED by our employees for the opportunities to grow both personally and professionally, and ADMIRED by our competitors for our innovativeness, competence and achievements.
Mission
To manufacture and distribute laundry and household cleaning products with a firm commitment to deliver quality and values to our customers.
To be a leader in the laundry and household care industry.
To deliver sustainable and profitable growth for our shareholders and create opportunities for development and career growth for our employees.
To be a progressive and profitable company respected by our customers for our professionalism and quality of our products and services, appreciated by our employees for the opportunities to grow both personally and professionally, and admired by our competitors for our ingenuity, competence and results.
To make and sell fabric care and cleaning products with a firm commitment to deliver quality at reasonable prices to our customers.
To be a leader in the fabric care industry.
To deliver sustainable and profitable growth for our shareholders, and create opportunities for development and career growth for our employees.
To be a leader in the fabric care industry.
To deliver sustainable and profitable growth for our shareholders, and create opportunities for development and career growth for our employees.
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We position our clients at the forefront of their field by advanced services.
We bring more than 20 years’ senior experience forging
collaborations across government, private sector and
international forums.
Consultio is a professional consulting company
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Start
2nd Feb, 2018
Exhibition Planning & Exhibition Management21st Jul, 2018
Growth internationallyfirst half of the 2018s19th Aug, 2018
The purpose of the business plan2nd Jan, 2019
Focus business history on what matters to planning22nd Sep, 2019
History to Unite and Inspire People12th Jan, 2018
Establishment of Constrio8th Jul, 2018
Registered as a construction company18th Aug, 2018
Construction bought the Greek company Delta27th Sep, 2018
For lean business plans, operational plans, and strategic plans8th Jul, 2019
Award winnerWe have many reviews from our satisfied clients.
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We also bring a strong interest in coaching and capability building, with an emphasis on emotional.
Kathleen Smith
Senior Director
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I love that moment when we find the connections between organisations and envisage the initiative or platform.
Van Hunter
Senior Director
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He was great in planting the seed and allowing the group to transition into a collaborative discussion pertaining.
Macquarie Telecom
Leadership Group
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We also bring a strong interest in coaching and capability building, with an emphasis on emotional.
Fred L Smith
Senior Director